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Is Baseball America’s Second Favorite Sport Again?

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Baseball might be America’s past time, but football is king on this continent. And while most of us are gearing up for college and NFL football in the coming months, this year’s MLB All-Star Game and festivities might have positioned a disgraced sport into a more favorable light.

And back into national sports relevance.

The elements are all there. MLB’s biggest stars playing in it’s most well-known stadium in the world’s most famous city. The all-star game itself was one for the ages, an extra-innings marathon that saw the American League extend its winning streak to 12 straight.

But the biggest story from the all-star break was that of Josh Hamilton, a former drug addict three years removed from professional baseball, who has come back from his demons to ascend as one of the game’s most feared hitters and it’s most marketable feel-good story.

His life, and the last few days of it, are a microcosm for how baseball has postioned itself back into sports fans’ minds and hearts. Like Hamilton, drugs nearly killed the sport. Kids didn’t care, their parents didn’t want them to, and players were oblivious to it all. Some of the most popular names in the sport were implicated as cheaters and liars, not good for a sport that is symbolic with the purity of competition and roots of athletic hero worship.

But a few clean home runs, an intriguing all-star game and a fading fancy with who cheated and how long they did it, baseball is surging towards a fantastic regular season finish, complete with fantastic small-market success, star-crossed drama, and the usual drama of pennant races.

Major League Baseball still has a ways to go before it catches the NBA. Even with the one-and-done rule being challenged, the reservoir of young talent coming out of the NCAA will easily translate to marketable draft picks and high recogniazbility among casual fans. But if fans are continuously treated to solid baseball and captivating back stories, MLB might have something good on its hands.

And that’s a much better feeling than the thorn that been in its side the past few years.

Written by JC

July 16th, 2008 at 10:12 am

Posted in Sports

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